Berklee Audition Tour

Client:Berklee College of Music

In conjunction with Berklee’s Inter-American Search for Talent in Contemporary Music Program, it was proposed that during the audition tour campaign a stand-alone destination be created leveraging all assets constructed around the established public relation proof points.

While the main focus will be on the tour itself, sections will be dedicated to Alumni information and potential applicants.

The “Audition Tour 2013” site is designed to maintain momentum as the tour continues. All pieces of media will be fully shareable and connected to the social web.

In addition, user generated audition videos will be uploaded to the contest page. Visitors to the page can vote on their favorite video. The top video will receive a trip for 2 to Lollipalooza.